Spotify Audiobook Campaign
This is a conceptual ad campaign to promote Spotify's audiobook launch to Gen Z audiences. The campaign utilizes users' Sun, Moon, and Rising astrological signs to deliver personalized audiobook recommendations, transforming audiobook discovery into a highly shareable and engaging experience. By merging Spotify's personalization capabilities with a culturally relevant trend, the campaign increased appeal among younger users and positioned audiobooks as an extension of Spotify's identity-driven content ecosystem.