Pugrilla Outfitters Branding
As part of a branding project at the University of Central Oklahoma, I developed Pugrilla Outfitters, a conceptual outdoor apparel brand designed to challenge traditional expectations of rugged gear. The project focused on creating a visual identity that balances durability and adventure with a playful, approachable personality, demonstrating that outdoor brands can be both tough and expressive. Through logo design, brand strategy, and supporting visual elements, I developed a cohesive identity that stands apart within a traditionally serious market.