Fluff Cotton Candy

Created as part of a Package Design course, this conceptual branding project reimagines cotton candy through a luxury lens. I developed the brand identity, logo, and custom packaging structure from the ground up. Soft colors, organic shapes, subtle gradients, and delicate typography were used to create a refined visual system. The custom arch-shaped box reinforces the brand's premium positioning and sense of elegance. The primary challenge was transforming a product typically marketed toward children into a sophisticated gourmet brand, elevating cotton candy beyond its traditional carnival associations.